I love the simplicity of the label and the fact it is bottled locally, and in glass.
When I was thirsty and on the go I used to buy water in a plastic bottle, refill it a couple of times then recycle it. This was before I learned about the toxins these bottles leach.
This was before I realised that although I may have been recycling mine, 65% of plastic bottles end up as landfill.
This was before I read that 314,465 barrels of oil are used every year, just so Australians can drink water bottled in plastic.
This was before I moved up here where there are natural springs aplenty, and where Coca-Cola Amatil source the water for their Mt Franklin brand. Every day we see petrol-guzzling water tankers chugging to the bottling plant in Melbourne from local springs.
This was before I found out that Coca-Cola pays $2 per megalitre of water they take, which is about 5c a tanker. 5c!!
This was before I read this quote by the American environmentalist Derrick Jensen: "If people will pay for water bottled in plastic they will suffer any indignity.”
This was before PJ became a water activist and made this film as part of his campaign: