I don't know which I was more excited by, the packaging or the contents.
The contents: Sugru.
Sugru feels like modelling clay, or Blu-Tack. It fixes in 30 minutes into whatever shape you mold it, and is ready to be used after 24 hours. It fixes soft because it's made from silicone. It sticks to metal, plastic, glass and ceramic. It's waterproof, dishwasher-safe, heat resistant, cold resistant, electrically and thermally insulating.
I don't write this to advertise, merely to explain.
Or if you're more image inclined:

